Email marketing isn’t dead.

Water filtration services are booming as homeowners get more health-conscious. However, they’re not just looking for clean water: they’re looking for answers. They’ve read the news, seen EPA alerts and read about local water quality. But with dozens of filter brands, conflicting information and big-box store options, they’re more overwhelmed than ever.

When was the last time you made a big purchase after one click? If you’re like most people, it’s been a while (or maybe never.) That’s where retargeting comes in: you target people who raised their hand about your water filtration services but didn’t take the next step.

If your water filtration company is relying on contact forms or “Schedule a Free Estimate” buttons to generate leads, you’re missing out. Why? Because while there may be interested buyers, many aren’t ready to book today. These are your warmest potential customers, and they’re slipping through your fingers.

Search engine optimization is an important part of any water marketing campaign, with one of the biggest impacts on SEO being the authority of your website’s domain. Domains that have a lot of authority in Google’s eyes perform better in the organic search results.